Interaction Branding | Lesenswertes

Omniture Adds Twitter Analytics for Brands

We’ve established that Twitter is a viable place for brands to put up shop, but now that they’re microblogging away, how can they measure their output, customer service endeavors, conversation abilities, and overall ROI?

You could try one of these 10 reputation tracking tools, but Omniture’s already powerful analytics product, SiteCatalyst, is now the first of its kind to actually import Twitter data for better measurement of brand activity... read on!

(Excerpt taken from http://mashable.com/2009/03/04/omniture-twitter-analytics/)

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Twitter News Stream

From the @nytimes: I Tweet, Therefore I Am http://nyti.ms/dolzje

vickytnz, 08:35:51 - Jul 31

The Gulf Oil Spill: 88 Days Later http://goo.gl/fb/gFHq9

datavis, 08:22:52 - Jul 31

Project Thirty-Three: Le Marteau Sans Maitre (Columbia) http://bit.ly/bEf8xK

MichaelSurtees, 07:31:32 - Jul 31

Random: http://www.dunneandraby.co.uk/content/biography has a hidden Hello World doc (see source code).

vickytnz, 07:21:12 - Jul 31