Interaction Branding | Lesenswertes
Shedding Light on Dark Marketing by Dr. Tracy Tuten
Dark Marketing isn't sinister, but it borders on covert. At its core is the alternative reality game (ARG), a complex, creative and purposeful scenario that brings brands to life.
ARGs are interactive narratives that comprise fiction and nonfiction, mystery and detection and scripted and unscripted activities that invite participation. The games unfold on (and are made possible by) multiple forms of traditional and online media. ARGs may use telephones, e-mail, outdoor signage, t-shirts, television, social networks, music, blogs and more to introduce an engaging storyline, motivate behavior, reveal game clues and advance the narrative in ways that hold player interest... read on!
(Excerpt taken from http://www.articlesbase.com/marketing-tips-articles/shedding-light-on-dark-marketing-604369.html)
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