Interaction Branding | Lesenswertes

What you can learn when buying a car by Dirk Knemeyer

[...]One of the most important areas this will happen is in the generation of revenues, what we now typically think of as “sales.” The trends foreshadowing that shift are already apparent as advertising moves from mass to one-to-one, purchase decisions and actual purchases move from the physical to the virtual, and people demand a higher level of sophistication and value from all their interactions with a company, from the actual product to promotional messaging and everything in between. People will increasingly insist upon a better brand experience.... read on!

(Excerpt taken from http://www.knemeyer.com/dk.cfm?a=cms,c,180,1)

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