Interaction Branding | Lesenswertes

Redefining Hollywood Filmmaking by Michelle Van Jura (Reuters)

Developed along side Microsoft's Windows Vista Ultimate team, UVR allows amateur filmmakers the opportunity to use their PC's to showcase their work by submitting scripts to be judged by peers for their chance to help complete a short film. The campaign will progress in three acts or relays - ultimately culminating with the discovery of the next Hollywood 'it' filmmaker.
Inviting customers to experience the benefits of Windows Vista Ultimate and 'Ultimate PCs' is an infinitely more powerful influence vehicle than building a web site that explains to them the benefits through pictures and prose," said Barry Goffe, Director of Product Management for Windows Vista, Microsoft Corporation. "In helping us bring the Ultimate Video Relay to life, Omelet has established a new industry standard for creativity through the execution of experiential marketing programs.... read on!

(Excerpt taken from http://www.reuters.com/article/pressRelease/idUS110183+02-Jun-2008+BW20080602?rpc=64)

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