Interaction Branding | Lesenswertes

Brand UX By Fred Sampson

[...] Branding is an experience, according to AIGA. Brand experience is defined as “all the interactions people have with a product, service, or organization; the raw material of a brand.” There’s that word: interactions. Even this magazine is a brand.

So where does branding fit with user experience, with interaction design, with human-computer interaction?

Dirk Knemeyer, member of the board of directors for the AIGA Center for Brand Experience, says of brand and user experience: ...read on

(Excerpt taken from http://www.fredsampson.com/interactions/brand_ux.htm) 

Kontakt | Impressum | Datenschutz | © by Alan Ross, 2009

Twitter News Stream

From the @nytimes: I Tweet, Therefore I Am http://nyti.ms/dolzje

vickytnz, 08:35:51 - Jul 31

The Gulf Oil Spill: 88 Days Later http://goo.gl/fb/gFHq9

datavis, 08:22:52 - Jul 31

Project Thirty-Three: Le Marteau Sans Maitre (Columbia) http://bit.ly/bEf8xK

MichaelSurtees, 07:31:32 - Jul 31

Random: http://www.dunneandraby.co.uk/content/biography has a hidden Hello World doc (see source code).

vickytnz, 07:21:12 - Jul 31