Interaction Branding | Lesenswertes

Branding and the Customer Experience by Suzanne Taylor

A brand means much more than its product and service features. Brands are built from nothing less than the sum of a customer's experiences with a product, service or company. Customers' total brand experience will determine whether they will buy anything more from the company and, just as importantly, whether they'll spread awesome or awful word-of-mouth to friends and family..... read on! (you have to register)

Excerpt taken from http://www.marketingprofs.com/4/taylor3.asp)