Interaction Branding | Lesenswertes

Experiencing the Brand by Accenture

Most companies realize that customer experience is critical to their success. Many have done a good job of theoretically defining a branded customer experience for their organization. However, in Accenture's experience, many companies run into trouble putting the branded customer experience into practice—a puzzle that leading companies have solved to their benefit. By learning from these masters, other companies can develop the capabilities and the commitment required to turn their customers into advocates, and keep them coming back for more.... read on!

 

(Excerpt taken from http://www.accenture.com/Global/Services/By_Subject/Customer_Relationship_Mgmt/R_and_I/ExperiencingExperience.htm)

 

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